Apsara Designs

About APSARA

APSARA is a luxury resort wear label launched in 2003 for the stylish global traveller. Following its debut at legendary London boutique Browns, APSARA has become known for signature fluid silhouettes, a feminine aesthetic and distinctive designer beachwear cover-up chic for which Vogue gave this review: ‘Seduction may not be at the forefront of your mind when you’re sweltering in the sand but sex appeal is inherent in the sleek, metallic lames and exquisite Murano glass medallions that define APSARA’s deluxe beachwear label-of-the-moment’.

APSARA has enjoyed visibility in many of the world's top locations with distribution through exclusive multi brand boutiques and department stores such as Harrods, Harvey Nichols, Montaigne Market, Wild Orchid Russia, Scoop, Heidi Klein; as well as Net-A-Porter.com and resort boutiques at Amanpuri, Amanyara, One&Only and Rosewood. 

At the core of the APSARA philosophy is a 'barefoot luxury' travel & lifestyle ethos... follow the footprints in the sand!

ACCORDING TO LEGEND, THE APSARA TRANSCENDED ALL IDEALS OF FEMININE PERFECTION. ORIGINALLY WATER NYMPHS, THEY EMERGED FROM THE OCEAN AND BECAME RENOWNED FOR THEIR EXQUISITE FORM, LANGUID SENSUALITY AND SEDUCTIVE CHARMS AS CELESTIAL DANCERS TO THE GODS.

THE APSARA LABEL IS A SENSUAL, FEMININE HOMAGE TO THE MODERN APSARA. THE UNDERSTATED LUXE LOOK OF THE LABEL HAS PROVEN DISTINCTIVE WITHIN ITS NICHE OF HIGH END RESORT WEAR. WHILST THE STYLE MAY VARY, THE ESSENCE REMAINS THE SAME AND A SLEEK, SEXY AND FEMININE AESTHETIC HAS BECOME SYNONYMOUS WITH THE APSARA NAME.

APSARA CONTINUES TO BE A FIRM FAVOURITE WITH THE STYLE SAVVY GLOBAL TRAVELLER!

Luang Prabang

Samantha von Huetz was born in London and raised in Southern Spain. It was as an itsy-bitsy beach babe that Samantha first established her creative talents and founding APSARA later in life was a natural move - from designing castles in the sand to designing luxe beachwear!

As she grew into her 4inch heels, Samantha’s first foray into fashion began at Woodhead Public Relations whose accounts included Karl Lagerfeld, Yves Saint Laurent and Ferragamo. Samantha’s entrepreneurial spirit and eye for detail were built upon her experiences in New York where she worked as a freelance stylist, at Ralph Lauren and with Catherine Prevost who specialized in semi-precious jewellery.

It was upon Samantha’s return to Europe that her fashion instinct foresaw the potential within the luxury beachwear market. There was an increased demand for stylish year-round holiday capsule collections but a void within the high-end niche. With a sleek sense of style and a clear vision for APSARA, Samantha has created capsule collections in soft palettes - barely there silk blend cover ups with delicate hand-worked detailing complement swimwear in muted metallics adorned by Murano glass medallions and a signature ‘booty bead’. The look: sassy, sexy and sophisticated!

Most Cherished Memories

* A proposal of marriage in South America and the wedding celebrations
* My charismatic papa
* Discovering the wild beauty of South America and being immersed in local culture
* A jasmine flower offered in the old quarter of Buenos Aires

Mantras

* To not dwell in the past nor dream too much of the future but instead aim to bring a conscious awareness to the present moment

HOPES & ASPIRATIONS
* To grow into all that I am capable of being...

"Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead" - Louisa May Alcott

AN AMBITIOUS STRATEGY REQUIRES THE RIGHT PEOPLE TO SEE IT THROUGH. APSARA HAS ASSEMBLED AN ALL-STAR TEAM OF DIRECTORS AND ACTIVE ADVISORS WHO KNOW AND UNDERSTAND HOW TO BUILD LASTING LUXURY BRANDS AND HAVE THE EXPERIENCE TO SEE IT THROUGH:

SAMANTHA VON HUETZ: CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR.

SOJIN LEE: ADVISOR.

OLIVER SPENCER: NON-EXECUTIVE DIRECTOR.

RATTAN CHADHA & ADU ADVANEY: ADVISORS.

NIKO VON HUETZ: CO-FOUNDER & EXECUTIVE DIRECTOR.

COMPANY REGISTERED NAME: APSARA DESIGNS LTD.
COMPANY REGISTRATION NUMBER: 44-36-497
VAT REGISTRATION NUMBER: 836064331
REGISTERED ADDRESS:
36 CRANLEY GARDENS, LONDON SW7 3DD, UNITED KINGDOM

LEGAL, TRADEMARKS & COPYRIGHTS: THE COMPANY HOLDS OHIM AND USPTO REGISTERED FIGURATIVE AND WORD-BASED TRADEMARKS DATING BACK TO 2004. FIRST USE WAS CLAIMED IN MAY 2002.

CONTRACTS/CORPORATE: WILMER, CUTLER, HALE, PICKERING & DORR LLP.
4 CARLTON GARDENS LONDON, SW1Y 5AA
TEL +44 (20) 7872 1000 FAX: +44 (20) 7839 3537
WWW.WILMERHALE.COM

TRADEMARK: FLEIT, KAIN, GIBBONS, GUTMAN, BONGINI & BIANCO, P.L. 750 S.E. 3RD AVENUE, SUITE 100, FT.
LAUDERDALE, FL 33316,
TEL.: +1(954)768-9002. FAX (954) 768-0158;
RKAIN@FOCUSONIP.COM
WWW.FOCUSONIP.COM

WEBSITE DESIGN AND MAINTENANCE: WWW.WEAREFOLK.COM