SAMANTHA GRAHAM-BELL: CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR.

BEFORE FOUNDING APSARA IN 2003, SAMANTHA WAS A DIRECTOR AT GAILLIARD LTD, TRADING AS  CATHERINE PREVOST DESIGNS, A LEADING SEMI-PRECIOUS JEWELLERY LINE IN LONDON.  SAMANTHA’S CAREER IN FASHION AND HER UNIQUE SENSE OF STYLE WERE BUILT UPON HER EXPERIENCE AS A STYLIST [ELLE MAGAZINE, NEW YORK] AND IN INTERNATIONAL FASHION AND LUXURY RETAIL PUBLIC RELATIONS WITH ACCOUNTS INCLUDING KARL LAGERFELD, YVES SAINT LAURENT [WOODHEAD PR, LONDON] AND AT RALPH LAUREN.