Samantha was born in London and raised in Southern Spain. It was as an itsy-bitsy beach babe that Samantha first established her creative talents and founding APSARA later in life was a natural move as she simply evolved from designing castles in the sand to designing luxe beachwear!
As she grew into her 4inch heels, Samantha’s first foray into fashion began at Woodhead Public Relations whose accounts included Karl Lagerfeld, Yves Saint Laurent and Ferragamo. Samantha’s entrepreneurial spirit and eye for detail were built upon her experiences in New York where she worked as a freelance stylist, gradually moved to Ralph Lauren and from there to Catherine Prevost who specialized in semi-precious jewellery design.
It was upon Samantha’s return to Europe that her fashion instinct foresaw the potential within the luxury beachwear market. There was an increased demand for stylish year-round holiday capsule collections but a lack of high end variety within the existing market. With a sleek sense of style and a clear vision for APSARA, Samantha has created capsule collections in soft palettes - barely there silk blend cover ups with delicate hand-worked detailing complement swimwear in muted metallics adorned by Murano glass medallions and a signature ‘booty bead’. The look: sassy, sexy and sophisticated!
Most Cherished Memories
- A proposal of marriage in South America and the wedding celebrations
- My father
- Discovering the wild beauty of South America and being immersed in local culture
- A jasmine flower offered in the old quarter of Buenos Aires
Mantras
- Spending time with those most cherished
- Riding in Tarifa under a full moon
- To not dwell in the past nor dream too much of the future but instead aim to bring a conscious awareness to the present moment
HOPES & ASPIRATIONS
- To grow into all that I am capable of being...
"Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead" - Louisa May Alcott
